Marketing Campaigns
Campaigns & Initiatives built & launched during my career.
CAMPAIGN: Indy Eleven 2019
“Here’s To”
Our 2019 Campaign, playoing off the concepts of “Here To” at different parts of the season or parts of the organization.
Here to STAY, Here to PLAY, Here to WORK, Here to WIN.
CAMPAIGN: Indy Eleven 2020
“Victory is Ours”
In 2020, we had a unique/themed poster program that highlighted different historical Indy locations made into a Game Day Poster.
The Marketing Campaign that really never came to be was built in conjunction and in partnership with INNOVATIVE agency here in Indianapolis. COVID-19 never really let this campaign come to fruition as we had planned, but none-the-less extremely proud of the work and effort putting into this season.
The BACK HOME AGAIN “punk version” was recorded by a local punk band in charge of “Punk Rock Night” at the Melody Inn, one of Indy’s oldest punk-oriented music bars. This was used in some advertisements and on game days when goals were scored.
CAMPAIGN: Indy Eleven 2021
“Back Home Again”
Our team had to swiftly create a 2021 Campaign after it was determined very late we would be moving back to our historical home of Michael A. Carroll Stadium on the campus of IUPUI from Lucas Oil Stadium. Here are elements of the creative put together by our team and how we brought it to life.
2021 Hype Video
Disruptive Media: Airplane Banner
To add some more color to our 2021 Playoff game vs. Louisville City, we decided to poke fun & raise the stakes at our false/created/supporter-driven rivalry, LIPAFC. This airplane banner did exactly what we hoped it would, a good hearted chuckle by all the fans, including the front offices…and some PR from the Louisville Courier. The aim was to continue to raise the level of the passion for this game & encourage more away travel.
CAMPAIGN: Indy Eleven 2022
“Brick by Brick”
Our 2022 campaign hearckens back to the start of the club & the Brickyard Battalion - building fans one person at a time, building the club from the ground up - brick by brick. We knew that Eleven Park was on the horizon, so best to bring and use that momentum to rally around the club and its near future.
Return of Media Day to Indy Eleven
Coming to the organization in the middle of the 2018 season, there was a glaring need for content and digital assets to use on game days at Lucas Oil Stadium with state of the art video capabilities. Here are some of the highlights of the work we did with SONGBIRD MEDIA GROUP.
We also leaned in to creating Giphy by creating content fans could use & drive engagement. There is also a huge commercial element, as Honda also received millions of immpressions we initially did not account for in our sponsorship recaps. The guys enjoyed their participation, we enhanced engagement, & drove impressions desired for our kit sponsor
Media Day was something that we needed, as with the move to Lucas Oil Stadium, we also had access to the assets the stadium provided! With Daktronics scoreboards and oversided video screens, we needed great content to elevate our game day experience! Moving back to Carroll Stadium, we added field side electronic boards & a new outdoor big screen for activations. Media Day is crucial to set the tone of the season, meet sponsorship obligations & drive crowd/fan engagement.
