Partnerships
Youth Soccer Partnerships @ Indy Eleven
As a club, we are surrounded by competitors in the soccer space with MLS Clubs in our market (Sporting KC, Chicago Fire & FCC). We needed a more meaningful & robust presence in the one space we should dominate, the youth soccer market.
We determined our best approach is to lay out foundation at the recreational level to build toward meaningful partnerships with clubs, their staff, coaches, volunteers, kids/players, and parents for the long term sustainability of the game. This Recreational soccer program is designed to turn kids into soccer enthusiasts early, keep them playing longer, and provide them a club to aspire to play for by building a more meaningful approach to their experience. With this foundation, we will look to grow ourselves into the other aspects of the game in Indiana.
This allowed for us to purchase the front of the jersey sponsorship of the recreational jerseys & allow us to create activations for the front of the kit sponsor for teh FIRST TEAM in a meaningful way. It also puts our logo on every youth jersey for kids who just start soccer for the first time.
The Children’s Museum of Indianapolis
One of my last projects before I left Indy Eleven was procuring this outdoor sponsorship space for Indy Eleven at the Children’s Museum of Indianapolis. Prior, it was under a Subway sponsorship, so exposing our brand to thousands of potential new sports fans along with creative programming, youth camps & surprise player opportunities - along with being an active partner with the CM, provides an opportunity to bring new fans to Indy Eleven through community ticketing initiatives.
